MY EDGE

Before I officially became an SDR, I was already doing the work.

I didn’t learn sales only from a role, I built it by growing my own freelance business from scratch.

• I found my own clients

• I ran cold email campaigns

• I made cold calls

• I sent LinkedIn DMs

• I booked and handled discovery calls

• I followed up and closed deals

Sales is not new to me because I’ve been doing it.

EXPERIENCE & RESULTS

Sales Development Intern at Datacove AI | Remote

– This is where I refined my foundation in structured sales.

I identified and targeted 50+ new prospects in Canada weekly including law firms, recruitment agencies, compliance teams etc.

I manually sent 200+ personalized emails and LinkedIn messages weekly, improving response rates from decision-makers

I supported cold call strategy by refining messaging and pitch delivery

I built an Excel-based CRM, saving subscription costs and improving tracking efficiency

I contributed to 5+ improved sales pitches by identifying client pain points during discovery calls

Sales Development Representative at Elite Talent Placements | Remote

– This role proved my ability to generate and close real revenue.

I made manual dial of 30+ cold calls daily, consistently booking qualified meetings

I manually sent 50+ personalized cold emails daily with strong engagement

I closed 2 high-value expatriate recruitent deals worth $150,000+ within 3 weeks of resumption

I secured 5 new clients and signed SLAs within 90 days

I built and refined a strong ICP targeting, improving outreach precision

I used Apollo, Lusha, ContactOut, SalesQL for lead generation and enrichment

I managed multi-channel follow-ups (WhatsApp, LinkedIn, email, calls)

I used personalized voice notes and short videos on LinkedIn to initiate conversation

I handled discovery calls, uncovering hiring needs and aligning solutions

I collaborated with recruiters to ensure smooth client delivery

Sales & Marketing Executive (Founding SDR Role) at CleanEthics FM | Remote

– In this role, there was no system when I joined, I built one from scratch.

I designed, built and implemented cold email infrastructure manually from the ground up

Led LinkedIn outreach strategy to generate new business opportunities

Developed and executed go-to-market strategy for multiple regional expansion

Created outreach templates for cold calls, LinkedIn outreach, cold email and sequence

Built brand visibility through consistent social media content and positioning

Oversaw marketing team hiring and management

Delivered measurable results through structured outreach and follow-ups

Led website launch and supported expansion into new regions

Managed CSR initiatives to strengthen brand presence and credibility

This role required ownership, initiative, creativity, patience and execution and I delivered across all.

SKILLS & SALES STACK

CORE SALES SKILLS

I combine strategy, execution, and the right tools to consistently generate and convert opportunities.

– Cold Calling (confident, structured conversations)

– LinkedIn Outreach & Social Selling

– Lead Generation & Prospecting

– Ideal Customer Profile (ICP) Development

– Discovery Call Handling

– Objection Handling & Negotiation

– Follow-up Strategy & Pipeline Nurturing

– Full-Cycle Sales Execution

– Go-To-Market Strategy Support

Lead Generation & Prospecting

– Business accounts and payment tools
– Apollo

– Lusha

– ContactOut

– SalesQL

– LinkedIn Sales Navigator

Outreach & Communication

– Gmail / Microsoft 365

– LinkedIn (DMs, InMail, engagement strategy)

– WhatsApp (client follow-ups)

– Zoom Phone (cold calling)

Cold Email Infrastructure

– Domain setup & management

– Inbox warm-up strategy

– Email deliverability optimization (SPF, DKIM, DMARC)

MARKETING & CLIENT ACQUISITION SKILLS

– Meta Ads (Facebook & Instagram Ads)

– LinkedIn Content Strategy & Growth

– Personal Brand Positioning

– Content Creation & Scheduling

– Basic Web Design (WordPress / landing pages)

– Graphic Design (Canva)

Execution & Work Style

– Highly resourceful - I figure things out fast

– Results-driven - focused on outcomes, not activity

– Strong ownership mindset

– Consistent and disciplined execution

– Able to work independently and deliver

If a tool is needed, I learn it. If a system is missing, I build it.

Why Should You Hire Me?

HOW I WORK

I approach sales with structure, consistency, and intent.

I focus on what I can control that’s how I have stayed successful. What I can control includes

WHAT YOU CAN EXPECT FROM ME

My process:

1. Identify the right prospects (ICP clarity)

2. Reach out with personalized messaging

3. Engage across multiple channels

4. Handle discovery calls with confidence

5. Follow up persistently and strategically

6. Close and convert opportunities

Sounds simple, but executed properly and consistently that’s where results come from.

• High volume and consistent outreach

• Strong communication and presence on calls

• Ability to handle objections and guide conversations

• Ownership of targets and outcomes

• Fast execution and adaptability

If there’s a gap, I close it. If there’s a challenge, I solve it.

If you’re looking for someone who can generate leads, handle conversations, and drive real results... let’s talk.

Catherine Luka

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